Is Someone Stealing Your Source Code? by Michael Southon The Key to a Successful Affiliate Program by Michael Southon HOW TO WRITE IRRESISTIBLE AD COPY Why Work At Home ? by Tor How do I prepare myself for a Home based Business idea? by Joel Teo I Make Money Online. You Can Too by Tom Worsley Singapore home business secrets revealed by Joel Teo A Typical Frustration In A Home-Based Business by: Kirk Bannerman

That's a question that worries many people on the Internet.
And some people go to great lengths to hide their source code.

There are several reasons you might want to conceal the source code of your web pages:

=> if you have web pages that rank highly in the search
engines, you don't want people to see your meta tags

=> you don't want people copying your web page design
or java scripts

=> you want to protect your website from email harvesters
and other spam utilities

But can you hide your source code?

The short answer is no - to display a web page, the browser has to be able to read the source, and if the browser can read it, so can your visitors.

But there are ways to make it more difficult for your visitors to read your source code. Here are some of them:

(1) Adding dozens of carriage returns at the top of your HTML page

This one has fooled me a couple of times. All you see is a lot of blank space - but just keep scrolling down and you'll find the source code.

(2) Using frames

When you try to view the source code of a page using this technique, all you see is the first ten or fifteen lines of HTML.
But just save the page to a folder on your hard disk and then look for a sub-folder where the images in that page were saved to.

In the sub-folder you'll find an HTML file that contains the source code you were looking for. Again, this won't fool experienced users, but it's worth a shot. Here is the code:
http://www.ezine-writer.com/framescode.html

(3) Disabling Right Click

This is an old trick and experienced surfers know how to get around it. Here it is anyway - a script that disables Right Click:
http://www.ezine-writer.com/rightclick.html

(4) Disabling View Source

I searched high and low for a script that disables 'View Source'
in the browser menu bar, and couldn't find one.

Here is a script that is supposed to disable 'View Source' - I tried it out in my browser (IE 6.0) and it didn't work, so perhaps it only works in older versions of IE:
http://www.ezine-writer.com/no-source-code.html

(5) Encryption plus frames

This is a technique that will work on all but the most experienced web surfers. Here is the code for doing it:
http://www.ezine-writer.com/hidesource.html

I've created a copy of my index page using the above technique - if you click on View Source, all you see is a jumble of characters: http://www.ezine-writer.com/encrypted.htm

Well, that's it! All you need to know about hiding your source code.

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Michael Southon - Copyright 2003.
Receive the 5 Day Ezine Writer Mini Course. Michael has shown hundreds of
webmasters how to create their own free traffic machine and dramatically increase traffic and sales.
Subscribe at: http://www.ezine-writer.com
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The Key to a Successful Affiliate Program
by Michael Southon

Two Christmases ago I tugged on one of those paper crackers and after a small bang, out popped a piece of yellow paper the size of a credit card.

On one side was a riddle that didn't make much sense, but on the other side was an 'Inspirational Quote' that made a lot of sense.

So much so, that I still have it in my wallet.

This is what it said: "The shortest and best way to make your fortune is to let people see clearly that it is in their interests to promote yours".

I'm constantly amazed to see affiliate programs that offer 20%, or even as little as 15%, to their affiliates.

It is generally accepted that the production of any information product is only 10 percent of the whole process.

What's the other 90 per cent? Marketing!

My own affiliate program gives 50% commissions, and I wouldn't dream of offering less. After all, who makes the sale - me or the affiliate?

It may be disappointing to see 50% of your sale price going to your affiliates. But it's worth remembering this: without your affiliate, that sale simply wouldn't have occurred.

Of course, there are many other factors involved in building a successful affiliate program, but this is the first and most important: make your affiliates your equal partners, because they'll be doing 90% of the work.

(c) 2002 by Michael Southon

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Michael Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple technique to get massive free publicity and
dramatically increase traffic and sales. To find out more,
please visit: http://www.ezine-writer.com
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HOW TO WRITE IRRESISTIBLE AD COPY

When selling through advertising, you're faced with two options,
both of which you will probably use frequently. Those options
are display and classified advertising.

We won't deal here with radio and television copy writing
because it is not something many of you will be using until you
have developed a great deal of mail order experience. Once
you're dealing with that sort of capital investment, you'll
probably have an intimate understanding of the fact that expert
help is essential to the successful launch of any campaign, and
frankly, electronic media are not our field of experience.

Classified ad copy writing is a very exacting craft, not an art
in the way that display advertising is. It involves following a
few simple guidelines and requires little skill. That's why
daily newspapers hire school and college students to take orders
- and write - for their classified section over the telephone.

The first point worth noting is that classified ads are sold by
the word or by the line. This has a bearing on how you write
your ads, because if the ad is sold by the word, you're not
going to write an ad that has a bunch of "a's" and "the's" in
it. But at the same time, if it's sold by the line, it will be
worth your while to include these words in the ad, as they'll
appeal to the better educated segment of the market.

So an ad which you are charged by the individual line might read:

"The hottest thing in years. This is a household wonder you'll
cherish for years."

The same ad charged at so much a word will read:

"Hottest recent development. Cherish this household innovation
for generations."

Both are about the same length. The first reads nicely in
proper English and the second used big, powerful words to make
up for awkward structure.

When you buy by the word, which will be the case in most
markets, use the biggest, most action-packed words you can think
of. And while we're on the subject of word count, the way you
mark your address in a classified is also important.

If you live on Dog Breath Lane, mark your address as 22
Dogbreath, unless in that subdivision, there also happens to be
a Dog Breath circle, a Dog Breath Avenue and so forth, in which
case Dogbreath Lane will do. You can usually get away with this
ploy, since these ridiculous two name streets are there to sell
houses, not to please the Post Office. If you live in Apartment
12, you can usually get away with 12-22 Dogbreath, which saves
you another word. Never leave out the zip code, even a
nine-digit zip code counts as one word and in many publications
doesn't count as a word at all.

The initials of your name or company will also do unless you're
trying to project an image, and this can save you from one to
three words. Even your last name will be all right.

In most magazines and a few newspapers, your first word or line
of type will be set in darker bold letters. Choose that first
word or two very carefully. If you really want good results, do
exactly the opposite of what most other advertisers are doing,
or be different.

If you've got an income opportunity and CASH,
MONEYMAKING or INCOME are the usual first two words,
be a bit creative, perhaps with BROKE (no more! Try selling
doogles! or HORRENDOUS) (budget, a thing of the past.)

The first word or line gets your reader interested, and no
matter how large the circulation of the publication, you'll
suffer terribly if you're not attracting the reader as well as
the other advertisers. Those opening words are crucial. Like
the man said, you don't get a second chance to make a good
impression.

Once you've made the hook, hold the reader by telling him
exactly what you're offering. If it's an ad for more
information, let him know what kind of information and where it
leads. Then drop the cost on him, if any and your name and
address. If it's a product, in words that say a lot. It's fine
to pussyfoot in a display ad if you can afford the space, but
short, sharp, to-the-point is what sells from classifieds.

One minor point or style to remember, if you're offering a
bonus, leave it to the very last. "Bonus with..." won't work.
A bonus or free gift is offered for one reason only: to hook
someone who has not quite been sold by the rest of the ad. The
offer of a bonus won't work UNTIL they know what it comes with.

Writing display ad copy is much more involved and should really
not be undertaken by even the brightest English graduate without
some expert help. As we stated earlier, ad copy writing is one
of the highest-paying of the creative professions, mainly
because it is so difficult to do.

If you must do it yourself, here's a few things you can do to
make the task a bit more successful.

Making use of the techniques we mentioned earlier, determine
which benefit your client is like to be most interested in.

Target the emotion that motivates the need for that benefit in
most people. If you can do that, you'll hook the right person
for the product. If you're selling runless pantyhose for
example, you know the anti-run characteristic motivates the
buyer, and the reason why women want to buy anti-run hose is to
look better longer.

Hey, there's the lead for your copy! In big letters, you're
going to flag your ad with LOOK BETTER LONGER! You might
want to bracket it top or bottom by writing in smaller letters:

"Da-don't-run-run hose will help you "LOOK BETTER LONGER" in the Da-don't-run-run hose." If the client is interested in runless hose, you've got her. If not, forget it. Anything else you could use to get a client who doesn't wear pantyhose will cost your clients who do use them, and that's a waste.

Once you've got the initial benefit out in the open, either
explain it or be very sneaky about adding another. So say:

"These pantyhose will give you the confidence in your appearance you won't get with other pantyhose..." or

"LONGER... and without blowing your budget. These will give
you the confidence..."

but the best way to sneak in additional benefits without looking
pushy is to say:

"LONGER! Without blowing your budget, these pantyhose will give you the..." using the new benefit as a prefix.

And, oh, it's so much more complex than that. It's obviously a
development in synthetic fibers that allows those hose to be
superior, so that must be included too, because the customer
wants to know why they're so good.

Where do you mention it though? It might be just as effective
to get to it right after the heading, in this manner:

"LOOK BETTER LONGER! Thanks to a new development in synthetic fibers, Da-don't-run-run panty hose will give you the confidence in your appearance you won't get with other pantyhose."

Then the money aspect. And how do you do that? Do you make the sentence longer or start a new sentence? YOU MUST WEIGH EVERY WORD WITH A SURGEON'S CARE! And what about a coupon at the bottom?

Do you use a small order form or use the address of the company? How many words do you need, and if you need a lot of words, can you afford the space it will take to print them?

Get a word count, and fix it within fairly narrow limits or you'll bore the reader or leave no room for graphics or blank space, which you must have to some degree for proper esthetic effect.

Speaking of graphics, what will you have to use? Will you have
to make your own? (Clip art used by most dealers is horribly tacky.) And heaven forbid, you design an ad based on another successful campaign by another firm with similar products... and
it works well that it sends their sales rising! It could happen.

There are many firms, probably even in small cities, that specialize in print media advertising, and many do excellent jobs.

You in Canada are fortunate, especially if you live in Toronto, Vancouver, Montreal or Calgary, since talent runs cheap in Canadian advertising firms and you can get excellent work, and we're sorry to say this but it will generally be more creative
than American agencies of similar size.

The fact remains, though, that you know your product better
than the agency, and you probably know how you want to sell it.

You might have ideas for wording, graphical layout, any number
of things. If you truly want to make your campaign, and
especially at that crucial first campaign, as profitable as
possible, use the services of a graphics firm that composes
print advertising at the very least, and ad agency at the best.

By the way, we've discovered a lot of graphics houses have some frustrated ad copy writers who can give you expert direction at
low cost if you'll only ask.

Be ready to take in all your ideas at the time you get your ad
done. Every bit of work you do yourself should come off the
bill you'll be paying for the job, since it cuts the time the
agency or graphics house has to take to prepare the ad.

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How do I prepare myself for a Home based Business idea? by Joel Teo

How do I prepare myself for a Home based Business idea?
By Joel Teo 2004 All Rights Reserved

Most people ask me about a home based business idea
As if the idea itself was the way to go and if they found
the right home based business idea they would succeed in
their endeavor. How wrong they are in concluding this.
Preparing one's mindset for a home based business idea
is equal in importance to the home based business idea itself.

Why do so many people fail in their home based business idea? As the Bible says before you go to war, count the cost. People usually under estimate the amount of work they need to put into their home based business idea and fail to grasp that it is a “Business”. Yes a business and not a hobby. The difference between the two is very clear and a home based business idea clearly calls for more then mere hope and occasional luck in succeeding in your home based business idea.

A business plan
If you have a home based business idea, you need to actually
sit down and do a business plan and figure out how many hours and how much money are you willing to spend on your home business idea. A business plan is critical for any home based business idea, no matter how big or how small you home based business idea is. Draw a pie chart and analyze how much money, time you have before you embark on your home based business idea. Only then will you have a true reflection of the man-hours and the things you need to do to succeed in your home based business idea.

Emulate Success
A home based business idea if it is a mlm requires you to emulate success. Many a people have failed in this because they fail to emulate success. Find a leader in your upline that actually is producing results using the methods you are doing and follow him. For instance, if your upline has great success with leads, go with him and follow what he is doing and emulate his success. Such is a requisite for a home based business idea which many people fail to grasp. Even if you are not in a mlm, do research online and find someone who has written a book or report on area that your home bsed business idea is on before you planning. Why travel the road blind when there is a map out there for you. However before you start blindly purchasing home based business idea ebooks, you would do well to do your research into the standing of the author and see if they know what they are writing about the home based business idea of choice.

Finally you need a good dose of enthusiasm in whatever home
based business idea that you may have. This is very important as one needs to believe in his or her endeavor before one can be truly succeed in your home based business idea. Remember only when you put your business plan, your reading and your enthusiasm into practice can you succeed in your home business idea whatever it may be.

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Joel Teo --Your Work at Home Biz Consultant
Check our our home based business ideas at
http://www.instantbizempires.com/home-based-business-idea.htm
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A Typical Frustration In A Home-Based Business
by: Kirk Bannerman

The source of frustration addressed in his article may be all too familiar if you happen to work at an Internet-based home business which relies on personal relationships and/or teamwork.

I am often contacted by members of my business team with a tale of woe regarding a lack of response from their affiliates. It typically goes something like..."I send out lots of emails to all of them and I very rarely get any response. What am I doing wrong".

If your particular internet business involves selling well known branded items, personal feedback is not an issue. Visitors to your website (potential customers) are primarily interested in selection, availability, and price. If it is a returning customer, then you can also throw customer service into the equation. Once the desired item is selected, your mouse does all the "talking" without any human interaction involved.

However, there are many types of internet-based home businesses where feedback and interaction are quite important and getting an affiliate or business team member to communicate with you is a definite objective. It's not at all surprising that this can be a challenge when you stop to think that what you are trying to do is initiate a dialog between two complete strangers who have never even seen each other.

Heavily branded websites like walmart.com or amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of searches performed by search engines. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates a sense of fear or suspicion of the unknown which is manifested by a reluctance to respond to email messages from an unknown party.

It seems that there is no pat answer as to the best way to elicit an initial email response from a person. I have tried several approaches with varying degrees of success. Individual styles will vary, but the following four points should be kept in mind:

• you need to build trust & credibility with thorough knowledge of your business and with straight forward talk about realistic expectations
• don't over-sell or indulge in hype as many people are expecting this and it can be an immediate turn-off
• send messages with at least one open-ended question that requires a response
• keep the messages fairly brief, long winded messages that go on and on quite frequently will not be read

One other thing to keep in mind is that your messages may not even be reaching the intended recipient and they have no opportunity to give you a reply. At the end of your messages you might want to ask the recipient to send you a return email just saying "got it".

We all agree that spam is a very serious problem. These days, many email providers and ISPs have appointed themselves to be the "information police" and are employing various schemes to try to recognize and block messages that constitute spam. Unfortunately, these mail filtering or blocking techniques are often very inaccurate and many messages that people actually want to receive are arbitrarily being sent off into the ozone.

I have some first hand experience with this situation. Not long ago, the ISP that my mother was using suddenly decided that she would not be allowed to receive messages from me! It took us a while to figure out what was going on, but once we did, that ISP was history as far as my mother was concerned.

In the final analysis, all you can do is give it your best shot. Some people will respond, some won't...and the beat goes on. Remember, it's nothing personal, just human nature at work.

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