How-to Give Web Searchers 500 New Incentives to Visit Your Site Copyright ) 2004, Bill Platt Six Keys to Creating a Successful and Profitable Ezine Copyright ) 2004, Bill Platt Ten Tips to Help Select Affiliate Programs & Make Money from Them Copyright ) 2004, Bill Platt Starting an Ebay Business. An Online Business Model that Works Copyright ) 2003, Bill Platt The Power of Free Reprint Articles and the Terms of Reprint Copyright ) 2003, Bill Platt Add 500 Targeted Keywords to Your Site in Three Minutes Copyright ) 2002, Bill Platt Mix Up Your Content to Drive More Traffic Copyright ) 2003, Bill Platt

How often do you visit the search engines looking for the
information that you seek? Twice a week? Every day?

According to SearchEngineWatch.com, seven of the top search
engines process over 300 million searches a day! Additionally,
Search Engine Watch documents an item called the GVU Survey
Results from the Georgia Institute of Technology which shows
that 85% of all web users admit to regularly using search
engines to find the web sites they visit.

The truth is, if you are seeking sales at your website, then
you should be looking for traffic too. While sales is your
true goal, no sales can take place until traffic occurs.

A lot of people scream to the high heavens that search engines
do not work. The fact is that search engines do work. It is
just that the people who are shouting do not understand how
to make search engines work for them.

DIFFERENT TYPES OF SEARCH ENGINES

We will not go into great detail right now about how to make
search engines work for you. We will only touch on the
differences between the search engines of which there are
three types: Pay-Per-Clicks, Directories and Spiders.

Pay-Per-Clicks require that you open cash accounts with them
before you will be listed. While there are often ways to get
into the PPCSE's without opening an account, we will not
discuss that here.

Directories limit your submissions to page title, link and a
short description.

For this discussion, we will be speaking about Spider Search
Engines. Spiders are in fact software that visits your site
and gathers the data from your website to determine how to
tell people about your website.

THE NATURE OF SPIDER SEARCH ENGINES

While some Spiders gather a limited number of words from each
website, others gather all of the words listed within your
website. This is where we come to our point today.

Spiders gather data from your site to provide a title and
description for your readers. Additionally, Spiders gather
the words from your website and rank those words to determine
which sites to return to their users.

The words they gather from your website are referred to as
keywords. Search engine keywords exclude pronouns, prepositions
and other very common words. All others provide rich fodder to
the Spiders.

To get the best use of Spider search engines, you must feed
them what they want --- you must feed them lots and lots of
keywords. It is important to note that the best use of keywords
on your website is using keywords that are relative to your
products and services.

CONTENT DELIVERS TRAFFIC AND SALES

In a recent study by Yahoo!, most site visitors are looking for
information of some kind when they go to a site. By creating
the kind of information for your site in an easygoing article
style that your visitors want, you can significantly increase
both traffic and user time on your site.

While your site does already contain keywords and keyword
phrases in your sales copy, it should be noted that providing
free information for your visitors is the ideal way to attract
new visitors and to strengthen the positioning of your website
in the Spider databases.

WHERE TO FIND CONTENT

When you do not have the time or creativity to provide that
information on your own, you could realistically tap into the
free-reprint market to attain the content you want and need.
To browse what may be available to you in the free-reprint
market, you can browse the archives at:

http://groups.yahoo.com/group/Free-Reprint-Articles

Here you will find over 7000 articles available for your use.

While some writers are the same, there are other writers that
have submitted some 1400 articles to:

http://topica.com/lists/FreeEzineContent

The only drawback of using content created by another for the
free-reprint market is that the terms for using these articles
is to set up a hyperlink to the website of the author as given
in the resource box attached to the article. The resource box
serves as a small advertisement for author of the article which
must appear with all articles used. This is actually a small
price to pay for getting high quality content for you to use
on your website without monetary cost attached to them.

If you feel that printing someone else's resource box is simply
too high of a price to pay in order to provide content to your
visitors and keywords for the Spider search engines, then you
should strike out on your own to develop your own content in
this format.

GENERATING TARGETED KEYWORDS AND KEYWORD PHRASES

However you cut it, any article placed on your website will
generate 300 to 500 specialized and targeted keywords and
keyword phrases to feed the Spider databases. In turn, as
time progresses, you will discover more and more people
flocking to your website from the Spider search engines.

That is what you want isn't it? Traffic that can be turned
into sales? Of course it is.

The time has come to start developing your website to take
advantage of the power of the Spider search engines.

Resource Box:
-----------------------------------------------------------------
Bill Platt owns http://thePhantomWriters.com . Do you need
free content for your website or ezine? Our archives deliver
more than 300 free-reprint articles available for your use.
http://content.thePhantomWriters.com . Do you write your own
articles? Let us distribute them for you to our network of 6000+
publishers & webmasters http://thePhantomWriters.com/distribution
-----------------------------------------------------------------

[TOP]

Six Keys to Creating a Successful and Profitable Ezine
Copyright ) 2004, Bill Platt thePhantomWriters.com
http://thePhantomWriters.com

Fortunes are made on the Internet by people who have built
solid mailing lists for the promotion of their online
businesses. But the question many publishers face is how to
turn their ezine subscribers into buyers?

Let me be honest with you. Your mailing list is only as valuable
as your subscriber's willingness to purchase your products and
services, or the products and services of your advertisers.

Until your subscribers begin to buy what you offer, your mailing
list is not worth a plug nickel!

Here are the six ingredients that you need for creating a
successful and profitable ezine:

ADVERTISING YOUR EZINE

* While often expensive, paid brokers can actually get readers
to subscribe to your ezine. Yet, in my own personal experience,
buying subscribers did put a large number of email addresses
on my list, but it provided no value to my list since most
subscribers never read my web-based ezine.

* One ezine advertising program that I have used in the past
to great success is List Partners which permits you to set
up an free affiliate program to permit others to advertise
your ezine in exchange for free advertising or cash.
http://www.listpartners.com

* I have generated some very solid advertising results using
Publisher Ad Swaps.

By setting up private advertising arrangements with other
ezine publishers, you can get your advertisement in another
ezine in exchange for an advertisement in your ezine.

To locate like-minded publishers seeking beneficial ad swaps,
there is a moderated discussion group dedicated to this task
called the Ezine Publishers Swap Meet:
http://lists.topica.com/lists/publishers_swap_meet/

* Paid Search Engine placement can be another solid method for
attracting new subscribers to your ezine.

* For more help in promoting your ezine, check out "How to
Publicize Your E-Zine" at:
http://www.zinebook.com/publicz.html

DEVELOP A STANDARDIZED TEMPLATE FOR YOUR EZINE

Your readers want a specific structure for your ezine. They
want to be able to learn your structure and to be able to
quickly follow your structure to get to the meat and potatoes
of every issue. Your readers are pressed for time in the same
way that you are, so they want you to enable them to get what
they want from you in a quick and orderly fashion.

PROVIDE EXCEPTIONAL AND TARGETED CONTENT

When you develop your ezine, you know in principle what type
of content that you want to bring to your readers.

But, unless you have the financial ability to work your ezine
on a full-time basis, finding the time to create all of your
own content is a challenge that every publisher faces.

Fortunately, there are writers who have the time to create
the content you can use, and they make their content available
for publication so long as their terms of reprint are honored.

These writers cover a wide range of subject materials that
enable publishers in nearly every genre find a ready supply
of content that they can include in their publications.

To learn how you can find articles that can be used for reprint
in your publication, you should explore the following resources:

Niche Content Finder
http://www.freewebs.com/niche-content/

The Article Depot
http://articledepot.50megs.com/

The Phantom Writers Articles Archive
http://thephantomwriters.com/free_content/d/index.shtml

Free-Reprint Article and Content Providers Webring
http://b.webring.com/hub?ring=contentproviders

PERSONALIZE AND BRAND YOUR EZINE

In order to separate your ezine from the thousands of other
online magazines, you must create a solid brand for your ezine.

What I mean by this is that you should always strive to make
your ezine stand well above the crowd and to give your ezine
its own personal identity. You want your ezine to be the one
that your subscribers will read religiously and intently.

The way to develop an identity for your ezine, separate from
your competitors, is to inject a touch of yourself into every
issue. Talk to your readers as if you are talking to a friend
or colleague. Your publishing competitors cannot duplicate your
personality or your own personal take on life itself. Your
personality is the primary ingredient that will help you
to develop a solid ezine brand that your readers can trust.

CREATE READER INTERACTION

The greatest challenge in publishing an ezine is ALWAYS getting
your subscribers to read your ezine.

One method for doing this is to develop reader interaction.

The one ezine that I know that has done the best job of this
is Your Membership Exchange: http://www.your-membership.com

In this ezine, readers submit questions, and other readers
answer the questions. Their unique selling proposition is
"Newsletters for Our Members, By Our Members."

In each issue, a new question is posted, and then the publisher
takes the best answers to a previous question and publishes
them in the ezine. I read this one every day.

In my ezine, I had accomplished a strong level of interaction
with my readers by running a contest. In every issue, I posed
a brain teaser question and published the names of the first
three people who in the previous issue got the answer right.

ASK FOR THE SALE

I mention this only because I know someone who is making this
mistake right now. I am sure a lot of other publishers are
making this mistake as well.

Many people begin the process of publishing an ezine for the
explicit purpose of selling their own wares. They follow the
advice of the guru's about developing a mailing list and
publishing their ezine on a regular basis. A lot of work is
put into the ezine to develop a loyal base of subscribers
who read each and every issue delivered.

And when all is said and done, the publisher fails to ask their
readers to purchase the wares that their e-zine was designed
to promote. How does one actually expect their readers to buy
their wares if they do not ask their readers to buy what is
being offered?

You are the expert in charge of your publication, so you should
not be afraid to ask your readers the hard questions. You must
explain to your readers what you are selling, and you must ask
your readers to actually purchase what you are selling! Don't
be afraid of offending your readers. Take care to do what is
necessary to help your ezine to generate the profits it was
designed to create.

Resource Box:
-----------------------------------------------------------------
Bill Platt owns http://thePhantomWriters.com . Do you need
free content for your website or ezine? Our archives deliver
more than 350 free-reprint articles available for your use.
http://content.thePhantomWriters.com . Do you write your own
articles? Let us distribute them for you to our network of 6000+
publishers & webmasters http://thePhantomWriters.com/distribution
-----------------------------------------------------------------

Ten Tips to Help Select Affiliate Programs & Make Money from Them
Copyright ) 2004, Bill Platt
thePhantomWriters http://thePhantomWriters.com

SUPPLEMENTAL INTERNET INCOME

Many publishers and webmasters undertake the process of picking
and adding affiliate programs to add a few extra bucks to their
bottom lines.

When you have managed to pick a winner, the selected affiliate
program can develop enough additional income to make it worth
while to continue to offer the program to your visitors.

Let's face it. Not everyone who visits your website will be
interested in your primary products or services. The truth is
that you cannot be everything to everyone. So, it does make
sense to offer some additional products or services on outbound
links to other sites that offer affiliate's an opportunity to
earn a commission.

TIPS CONCERNING AFFILIATE PROGRAMS

* You should always choose an affiliate program based on how
many levels they pay to affiliates. If the program only
pays on what you sell, I suggest avoiding the program.
The only time it would actually make sense to use a program
that only pays on your own sales is when the program is
offering hard goods that must be snail mailed to the buyer.
If you are using the affiliate link in an article, the
affiliate program you use should pay on at least two tiers.
In this fashion, if you turn someone else onto a program,
then you will be able to earn on sales they make as well.
Who knows? The person who signs up on your recommendation may
be able to sell thousands of ice cream cones to an eskimo.

* All outbound links on your website should contain the HREF
property *target=_blank*. By setting the target to _blank,
you are telling your visitor's browser to open the link in
a new browser window. This will force your visitor to make
a concious decision to leave your site, by making them
pro-actively close the window your website resides in.

* More so in an article than on a website, you should provide
the link to your affiliate page through a Redirect link on
your domain. From the webmaster's perspective, this makes
sense because you can track the traffic to your affiliate
website by checking your traffic logs. From the article
writer's perspective, it is imperative since most publishers
will trim off the affiliate id from your published URL. If
you give the publisher a link from your own domain, then
there is not an obvious affiliate id to remove from the
link.

* You should observe the click-through ratio's (CTR's) on
all of your affiliate links. Try to make a determination
as to why a particular affiliate link does or does not
generate good CTR's. Perhaps it is the presentation of
the link, or perhaps it is the offer that is being made.
Make changes to try to improve on your results, and take
action to remove the program if it does not generate good
results.

* You should also observe the click-through-to-sales ratio's
also. At a certain point, you should make the decision that
a certain affiliate program has failed at their end. If you
are sending them lots of traffic, but you are not earning
income from that traffic, then you should make the
determination as to whether you want to create your own
sales page for their product or give up on them altogether.

* You should always strongly consider using the affiliate
programs that you promote. By using the programs, you can
offer people an honest assessment of the programs that you
are promoting. In many cases, the personal testimonial of
a product or service will help sell that product or service.

* Don't be afraid to write your own ad copy or develop your
own display banners to promote the program. By developing
custom promotional materials, you are able to distinguish
yourself from the thousands of other affiliates promoting
the same programs that you are promoting.

* Put a deadline on the profit expectations that you have
from a single affiliate program. Let's say for example
you do as I do. I give programs six months from signup
to produce results. If the results cannot be improved
upon, I remove programs from my site. (I will be removing
four programs from my site this week.)

* When you have found a winner, step up your promotional
efforts on those programs. Don't be afraid to tell people
when you have found a winner. My winners are:

* Drop Shippers Directory - http://thePhantomWriters.com/dsd
If you want to find hard goods to sell online or on Ebay,
then you will want to explore DSD to find wholesale
companies and drop-shippers who can supply you with those
products.

* Quikonnex - http://thePhantomWriters.com/quikonnex
Have you heard about the benefits of publishing an ezine
via Dynamically Created RSS/XML Feeds? If not, then please
take a few minutes to explore the promise of spam-free,
accusation-free publishing with the Quikonnex Publishing
System.

* As a final note, you should always try to select your
affiliate programs based on offerings that your target
visitors would actually be interested in. Although these
visitors may not be interested in your offerings, there
was something about your site that drew them to you, in the
first place. So give them the chance to buy other products
or services similar to your own.

At every point in the process, your goal should be to leverage
the traffic you do have into money that you will have. It is
far better to have two dollars on the hundred dollar purchase,
than it is to have zero dollars on any purchase. If you are
going to lose your traffic to others anyway, make the conscious
decision now to turn some of that traffic back into dollars.

Resource Box:
-----------------------------------------------------------------
Bill Platt owns http://thePhantomWriters.com . Do you need
free content for your website or ezine? Our archives deliver
more than 300 free-reprint articles available for your use.
http://content.thePhantomWriters.com . Do you write your own
articles? Let us distribute them for you to our network of 6000+
publishers & webmasters http://thePhantomWriters.com/distribution
-----------------------------------------------------------------

[TOP]

The Power of Free Reprint Articles and the Terms of Reprint
Copyright ) 2003, Bill Platt the Phantom Writers
http://thePhantomWriters.com

WRITERS ARE THE PUBLISHER'S AND WEBMASTER'S BEST FRIEND

As a writer of free-reprint articles, I know full well the
intentions of the writer's who make their articles available
to publishers and webmasters as *free* content.

When the game is played correctly, the free web content is able
to provide value to everyone involved. The people who benefit
from the content includes the people who read it, the ezine
publisher who publishes it, the webmaster who posts it on their
website, the advertisers who support the publishers, and the
writers who take the time and initiative to develop the content.

But, when the rules of the game are broken, everyone suffers.

THE BENEFITS OF FREE CONTENT

As writers, we fully appreciate the value gained by everyone
from the distribution of free-reprint articles.

- The End User -

The people who read the content benefit from the knowledge that
is being shared with them. The content usually helps them to
learn something he or she has wanted to learn.

The article might teach someone how to make a tasty Cajun
chili. It might teach someone how to help their children with
the problems that children face everyday. The article might
even teach someone how to overcome the obstacles to owning
and operating a successful online business.

- The Ezine Publisher -

The ezine publisher is constantly under pressure to deliver the
kind of content that their readers want, which is necessary to
attract and keep readers for their publication.

- The Webmaster -

The vast majority of Internet surfers use the search engines
as a starting point on their active hunt for information and
products. Recognizing this fact, webmasters often use free
content to build their keyword ratings in the search engines,
thereby improving upon their chances of being located by
Internet searchers.

The hope is that by providing targeted content to search engine
users, webmasters can bring in people who are ideally suited to
purchasing their products or services.

- The Advertiser -

The advertiser benefits from the free content by having a good
ezine or website on which to advertise their products and
services. The stronger the ezine or website, the more likely
the advertiser's money will provide a good return on investment
for the advertiser.

- The Writer -

Writers honestly do not create content for ezine publishers or
webmasters from a purely altruistic point of view.

In fact, just as the reader, publisher, webmaster and advertiser
do, writers also receive a benefit from the content they create.
Through the *article resource box*, writers also have the
opportunity to create traffic and sales for their own businesses.
The *resource box* is the real reason writers make their content
available to the world.

To protect their own rights, writers usually include a *Terms
of Reprint* with their articles. Hyperlinking URL's is often a
very important component of the writer's *Terms of Reprint*.

*Free-reprint rights* does not mean that there is no cost
involved with using the content --- it only means that their
is no monetary cost for using the content. The actual cost of
using a *free-reprint article* is that the *Terms of Reprint*
must be honored in full.

When a publisher or webmaster breaks the writer's *Terms of
Reprint*, the writer's legal position to seek monetary payment
is assured --- even when the article was released as a
*free-reprint article.*

BASIC TERMS OF FREE-REPRINT

7 You must leave the resource box unedited.
7 You may not change the recommendations or context of the
body of the article.
7 You may not use this article in UCE (Unsolicited Commercial
Email). Email distribution of this article must be opt-in
email only.
7 You must forward a copy of the ezine or newsletter that
contains the article inside to the author's email address.
7 If you post this article on a website, you must set the links
up as hyperlinks, and you must send the author a copy of the
URL where the article is posted.

WHY THE TERMS OF REPRINT ARE IMPORTANT

Writers are in the same boat as the publisher and webmaster.
They have started their online business for the purpose of
making money from their website. For the writer, the article
that they provide to others provides a small advertisement for
the writer's business in the writer's resource box at the end
of each article. This small advertisement in the resource box
of the article IS the writer's payment for all of his or her
hard work.

Webmaster's spend a lot of their time building links to their
websites for the purpose of promoting their own websites. Yet,
for some reason, some publishers and webmasters think it is
okay to cheat the writer of the same benefit.

THE LINE IN THE SAND

If you are using a free-reprint article in your ezine or on
your website and you are not following the *Terms of Reprint*
to a tee, then you are in violation of those terms and using
the content illegally.

THE BOTTOM LINE

Here is the deal, if you don't honor the *Terms of Reprint*
associated with a free-reprint article, then the writer has
every right to ask for a cash payment from you for the use of
the article. Should you choose to continue to deny payment,
the writer has every right to contact your webhost and make
them aware of your violations of Copyright Law.

Read the *Terms of Service* from your webhost provider --- I
guarantee you that your webhost provider explicitly prohibits
the use of illegally obtained content on your website. Failure
to adhere to the writer's *Terms of Reprint* could realistically
result in your site being shut down by your webhosting provider.

Considering that you could be put out of business by using the
writer's content illegally, wouldn't it make much more sense
to honor the writer's stated *Terms of Reprint*?

Do the right thing. Use our content that we are kind enough to
provide to you, AND make certain that you honor our *Terms of
Reprint* on every point. Your future success could depend on
all of the decisions you make concerning your use of OUR
content, which we are kind enough to make available to you.

MAKE NO MISTAKE

We writer's really do want you to use our content. We want for
you to be successful, and we know that our content can help you
to find the success you are seeking. In our hearts, we really
do have an altruistic nature, but we must watch out for our
own interests also.

The content we develop requires a lot of time and hard work
--- this article alone took more than 12 hours from idea to
fruition. We do need to be paid for our work, even when we
do not require a cash payment for our work.

Hyperlinking the URL's on a website and in an HTML ezine is
very important to our success. It is also important to your
success since your failure to hyperlink could result in your
not being able to use our content, and could even result in
the termination of your online business.

Let us continue to work together in a way that benefits both of
us. We will continue to create the content that will help make
you a success. And you will pay us for our work by including
our resource box with the article and hyperlinking the URL's
in our resource box.

Let's face it. We both need one another. Let us continue to
work together in a way that will continue to benefit all of
us. Do the right thing.

Resource Box:
-----------------------------------------------------------------
Bill Platt owns The Phantom Writers, a company committed to
helping people to establish an Internet presence & promote
their businesses through the use of Free-Reprint Articles and
Press Releases. Articles are distributed to 6,000+ publishers
& webmasters as part of the package. http://thePhantomWriters.com
Do you write your own articles? Let us distribute them for you.
-----------------------------------------------------------------

Add 500 Targeted Keywords to Your Site in Three Minutes
Copyright ) 2002, Bill Platt The Phantom Writers
http://thePhantomWriters.com

How often do you visit the search engines looking for the
information that you seek? Twice a week? Every day?

According to SearchEngineWatch.com, seven of the top search
engines process over 300 million searches a day! Additionally,
Search Engine Watch documents an item called the GVU Survey
Results from the Georgia Institute of Technology which shows
that 85% of all web users admit to regularly using search
engines to find the web sites they visit.

The truth is, if you are seeking sales at your website, then
you should be looking for traffic too. While sales is your
true goal, no sales can take place until traffic occurs.

A lot of people scream to the high heavens that search engines
do not work. The fact is that search engines do work. It is
just that the people who are shouting do not understand how
to make search engines work for them.

We will not go into great detail right now about how to make
search engines work for you. We will only touch on the
differences between the search engines of which there are
three types: Pay-Per-Clicks, Directories and Spiders.

Pay-Per-Clicks require that you open cash accounts with them
before you will be listed. While there are often ways to get
into the PPCSE's without opening an account, we will not
discuss that here.

Directories limit your submissions to page title, link and a
short description.

For this discussion, we will be speaking about Spider Search
Engines. Spiders are in fact software that visits your site
and gathers the data from your website to determine how to
tell people about your website.

While some Spiders gather a limited number of words from each
website, others gather all of the words listed within your
website. This is where we come to our point today.

Spiders gather data from your site to provide a title and
description for your readers. Additionally, Spiders gather
the words from your website and rank those words to determine
which sites to return to their users.

The words they gather from your website are referred to as
keywords. Search engine keywords exclude pronouns, prepositions
and other very common words. All others provide rich fodder to
the Spiders.

To get the best use of Spider search engines, you must feed
them what they want --- you must feed them lots and lots of
keywords. It is important to note that the best use of keywords
on your website is using keywords that are relative to your
products and services.

In a recent study by Yahoo, most site visitors are looking for
information of some kind when they go to a site. By creating
the kind of information for your site in an easygoing article
style that your visitors want, you can significantly increase
both traffic and user time on your site.

While your site does already contain these keywords in your
sales copy, it should be noted that providing free information
for your visitors is the ideal way to attract new visitors and
to strengthen the positioning of your website in the Spider's
databases.

When you do not have the time or creativity to provide that
information on your own, you could realistically tap into the
free-reprint market to attain the content you want and need.
To browse what may be available to you in the free-reprint
market, you can browse the archives at:

http://topica.com/lists/FreeEzineContent

Here you will find over 800 articles available for your use.

The only drawback of using content created by another for the
free-reprint market is that the terms for using these articles
is to set up a hyperlink to the website of the author as given
in the resource box attached to the article. The resource box
serves as a small advertisement for author of the article which
must appear with all articles used. This is actually a small
price to pay for getting high quality content for you to use
on your website without cost.

If you feel that printing someone else's resource box is simply
too high of a price to pay in order to provide content to your
visitors and keywords for the Spider search engines, then you
should strike out on your own to develop your own content in
this format.

However you cut it, any article placed on your website will
generate 300 to 500 specialized keywords to feed the Spider
databases. In turn, as time progresses, you will discover more
and more people flocking to your website from the Spider search
engines.

That is what you want isn't it? Traffic that can be turned into
sales? Of course it is.

The time has come to start developing your website to take
advantage of the power of the Spider search engines.

Resource Box:
-----------------------------------------------------------------
Bill Platt owns The Phantom Writers, a company committed to
helping people to establish an Internet presence & promote
their businesses through the use of Free-Reprint Articles and
Press Releases. Articles are distributed to 6,000+ publishers
& webmasters as part of the package. http://thePhantomWriters.com
Do you write your own articles? Let us distribute them for you.
-----------------------------------------------------------------

Utilizing the kind of content that can be obtained on
free-reprint article directories is a good method of adding a
wider range of search keywords to your website. By increasing
the range of keywords on your website, you will find more of
your own links in the search results of the major spider
search engines.

A few of the *free-reprint article directories* I am referencing
include:

- http://thePhantomWriters.com/free_content/
- http://www.LyonsInternational.com/
- http://www.MarketingSeek.com/
- http://www.EbooksnBytes.com/
- http://www.Family-Content.com/
- http://www.Zongoo.com/

In truth, there are thousands of websites using these articles,
to build the traffic they derive from the spider search engines.

As one of the people who owns such a directory, I have noticed
in my tracking logs that interesting keyword combinations can
be achieved by mixing the actual content on your article pages.

Here is the deal.

Each article published may be found on dozens of websites. So,
even articles that I have written or distributed might be found
on other domains in the search results ahead of my own domain
pages. But, when I mix content on the page, I can get ahold of
keyword phrases that I would not be able to acquire by using
the article alone.

An example is that my name appears on every page of my domain
in the footer information. My name is *Bill.* Appearing on a
few of the article pages in my article directory is the words
*sell* or *sale.* I always find it interesting to see how many
people reach my site by using the keyword phrases *bill of
sell* or *bill of sale.*

As a result of these keyword phrases, I manage to generate
a substantial amount of traffic from people seeking a physical
copy of a *bill of sale.*

One more twist on this example is the idea that I could increase
my traffic another notch by including a real *bill of sale* on
my website that people can actually download and use. Not only
could I capture this actual traffic, but also the people who
came to my site from the search engines would be thrilled at
having found a printable *bill of sale.* Heck, they might even
bookmark my website as a resource and link to my site as an
additional web resource.

Resource Box:
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Bill Platt owns *Bite-Sized Marketing Tips* which exists as a
blog and ezine. You have just read a posting from December 2003.
WEBSITE: http://byte-sized-marketing.blogspot.com/ SUBSCRIBE:
mailto:byte-sized-marketing-tips-subscribe@yahoogroups.com --->
Do you write your own articles? Let TPW distribute them to 6000+
publishers/webmasters: http://thePhantomWriters.com/distribution
-----------------------------------------------------------------

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